I was born into a generation where the purchase of a new dress or pair of shoes was still considered something of an indulgence, a treat, an extravagance made necessary because of an upcoming special occasion (wedding or suchlike). Thrift, and make-do-and-mend had been ingrained into my grandmother’s and mother’s generations by years of war, then continued rationing. Even when this finally came to an end, choice was limited, the normal state of the world, I believed. It took some time for the consumer society we, in the affluent Western world, are so well acquainted with, to make itself felt.
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